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How thinking outside of the box got their customers outdoors!

January 5, 2015

CityofFred_ParksMap_Side1Parks and Trails Map Design

The City of Fredericksburg had long considered providing a map of their outdoor parks and trails for visitors and residents. With the addition of two new walking trails they seized a perfect opportunity to meet a growing demand for directions and inquiries in a creative way. They hired So Wise Co. to help them think outside of the box and create a fun and appealing map of the parks and trails.  The result is an artistic illustration of the City of Fredericksburg and the first outdoor map of it’s kind in the region. So Wise Co. worked with the City to provide the finished design as print-ready and downloadable online. Pick up your copy today at their downtown Visitor Center and Community Center. Or see more online at


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