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So Wise Co. celebrates Five Years in business!

June 7, 2013

Number five candleAs our anniversary month of June approached, I began to reflect on what So Wise Co. has accomplished these past five years. Coincidentally, a dear friend had just given me a copy of the book, “The Art of the Start” by Guy Kawasaki. What a brilliant book!

Kawasaki poses a question in the first chapter, ‘What is your business mantra?’ Hmm. I don’t think I’ve considered a mantra before. He explains that a business mantra is a short phrase that defines what my company does in a non-boring way. (Mission statements are boring, while mantras are motivating.) I like that! I began making lists of notes and distilling them down to the essence of what So Wise offers. The obvious answer was:

Connecting businesses to joy and purpose.

The expanded form of our mantra explains this better. “We help connect businesses to their potential customers. When a business is fulfilling customer needs, they are fulfilling their joy and purpose.”

It’s a joy to behold a business owner in motion, as they are some of the most purposeful people I’ve ever met.

I’m so pleased that in our years of providing marketing support via web, print and advertising for businesses like yours, we’ve worked behind the scenes with you to help improve your customer reach. And we’ve been lucky enough to meet some amazing people like you along the way.

Thank you for trusting us to partner with you.
~ Sonja Wise

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